Type a question into Google, and you’ll often get an answer before clicking a single link. Ask the same question in ChatGPT, Perplexity, or Gemini, and you’ll get a direct, conversational response, sometimes citing a source, sometimes not. This is the shift behind one of the most important conversations in marketing today: AEO vs SEO….
By Mark Pearson, AI Transformation Partner The traditional playbook for search engine optimization (SEO) is broken. For years, businesses treated SEO like a checklist of isolated tasks: write a blog post on Tuesday, buy a handful of backlinks on Thursday, distribute a press release when there is “news,” and hope for the best. In the…
Mark Pearson of Agent Buyable AI recently joined Jeremy Rivera on the Unscripted Small Business Podcast to talk about one of the fastest-moving shifts in small business marketing: AI agents that don’t just recommend your business, they can now pay you too. Here’s what we covered, and what it means if you run a small…
1. Introduction Getting ranked on Google is no longer the only content goal that matters. As AI assistants like ChatGPT, Gemini, Copilot, and Perplexity become primary research and discovery tools, businesses need their content to be cited, referenced, and recommended by these systems, not just indexed by search engines. This is the core premise of…
Introduction The way customers discover businesses is changing fast. In 2026, a growing number of people don’t type queries into Google, they ask ChatGPT, Gemini, Claude, or AI agents: “Who’s the best accountant near me?” or “Find me a reliable plumber available this weekend.” These AI systems don’t browse websites the way humans do. They…
1. Introduction Search has transformed more profoundly than any algorithm update in the past decade. Users no longer just type keywords into a search bar; they ask ChatGPT to recommend a local restaurant, ask Google Gemini to compare insurance plans, and ask Claude or Perplexity to explain which service provider best fits their needs. The…