Trends, data, and analysis on agentic commerce, AI-driven customer acquisition, and the shift from search to agent-mediated discovery.
A couple is planning an anniversary dinner. They want somewhere private, special, and worth the occasion. Instead of starting with a traditional search engine, they ask Perplexity: “best private dining rooms near me for a special occasion.” Perplexity returns several venue recommendations, often including descriptions such as atmosphere, cuisine style, capacity, or pricing when that…
A couple is planning date night. They open ChatGPT and type: “best Italian restaurant in [your city] for a romantic dinner, not a chain, somewhere with good pasta and a nice atmosphere under $80 a head.” Three restaurants come back with descriptions. One matches almost perfectly: cozy atmosphere, housemade pasta, prix fixe menu around $65….
A traveler sits down with ChatGPT and types “best boutique hotels in [your city] for a romantic weekend.” Three hotels come back with descriptions, highlights, and enough detail to make a decision. Your hotel, which has a 4.8 on TripAdvisor and more reviews than two of those three combined, is not mentioned once. She books…
You already know the old marketing line: business is H2H. Human to human. Behind every logo, every invoice, every sale, it’s just one person talking to another person. Marketers have been saying it for years to remind everyone that business is personal, not corporate. That line still sounds nice. It’s just not true anymore. H2H…