It’s Not B2B or B2C Anymore. It’s B2B2C, and the Middle B Is a Bot.
You already know the old marketing line: business is H2H. Human to human. Behind every logo, every invoice, every sale, it’s just one person talking to another person. Marketers have been saying it for years to remind everyone that business is personal, not corporate. That line still sounds nice. It’s just not true anymore. H2H…