Why AI Search Optimization Fails Without a Programmatic Transaction Layer
1. Introduction AI-powered search is reshaping how customers discover and engage with businesses. ChatGPT, Gemini, Copilot, and similar assistants are no longer just answering questions; they are guiding entire customer journeys. In response, businesses are investing heavily in AI Search Optimization (AISO) to appear in AI-generated responses. But visibility alone is no longer enough. Customers…